Banner Sponsorship
Sponsoring a lamppost banner gives your business daily exposure in one of NYC’s most iconic neighborhoods — with over 170,000 pedestrians passing through Astor Place alone on peak days.
Our signature red THE VILLAGE banners are part of the district’s identity — seen in films, photos, and everyday life. Sponsoring one places your brand in the public eye, woven into the rhythm of the street.
1 BanNER for 1 Year: $2,000
For $2,000, your brand can be featured on one of our banners for a calendar year.
This is inclusive of a Pride banner from May through July of the year.
Discounts are available for neighborhood storefronts. Exclusions may apply.
3 Banners for 1 Year: $5,000
The Village Alliance offers volume discounts. Contact us for custom package pricing.
Discounts are available for neighborhood storefronts. Exclusions may apply.
1 PRIDE BANNER
(May 15 - July 15): $1,000
Each June, we celebrate Pride Month with a limited run of Village Pride banners, displayed along the official NYC Pride March route and framing PrideFest at Astor Place.
Designed in partnership with a queer artist, these banners offer bold visibility and meaningful alignment.
Interest due by March 21st.
CUSTOM DESIGNS
Custom designs are available at a premium price, for sponsors seeking a personalized visual presence. All designs must comply with New York City Department of Transportation (DOT) regulations, and are subject to DOT approval.
Branded content is limited to 10% of the banner surface.
